Joseph Ike and Olamide Akindeinde of JZO has garnished our taste-boards with the Look Book of their most recent collection “Ore Mi” just after it was unveiled at the 2017 Heineken Lagos Fashion and Design Week with photos influenced by childhood days spent with friends, new holiday clothes and carefree days we now yearn for as the best of times!
Ore Mi’ 18, the brand collection drew inspiration from the “and co” movement at Owanbe parties. The name Ore Mi, which literally translates to “my friend” in Yoruba Language, describes the creative process articulated by the Collection, retaining all the elements of colours and print that have come to define JZO.
Brand: JZO | @Jzo_ng
Photography & Art Direction: Kadara Enyeasi | @Kadara.enyeasi
Techincal Assistants: Ifebusola Shotunde | @ifebusola_s, Tunde Taiwo | @mentallens
Styling and Creative Direction: Olamide Akindeinde | @_8.25am
Models: Vine Olugu | @Vineolugu, Lemachi Orji | @lemach.i for Zane Models